Aleksia, loyalty isn’t dead — it’s just been misunderstood. The failures of loyalty coalitions aren’t evidence that loyalty is flawed. They’re evidence that we need better infrastructure to make it work. It just needed a better foundation and we’re building it.
Loyalty coalitions for brands is the dumbest idea on earth and it's sad you even had to write this - honestly. I personally also don't think a central token works because it creates the same problem of "why is a consumer earning points from brand A to spend on brand B". There's just no reason for it. The benefits of Web3 you mentioned work but I reckon and ecosystem token is unnecessary. You can build the contribution/engagement mechanic in better and simpler ways from the builders perspective, the brands and the consumers perspective.
Aleksia, loyalty isn’t dead — it’s just been misunderstood. The failures of loyalty coalitions aren’t evidence that loyalty is flawed. They’re evidence that we need better infrastructure to make it work. It just needed a better foundation and we’re building it.
Would love to connect to show you how. eduardo@perkss.io
Loyalty coalitions for brands is the dumbest idea on earth and it's sad you even had to write this - honestly. I personally also don't think a central token works because it creates the same problem of "why is a consumer earning points from brand A to spend on brand B". There's just no reason for it. The benefits of Web3 you mentioned work but I reckon and ecosystem token is unnecessary. You can build the contribution/engagement mechanic in better and simpler ways from the builders perspective, the brands and the consumers perspective.
for someone who tried (er- still trying) to build LCs, this post is pure gold, thank you 🫶
I'll be in NYC in late march btw, and would be more than happy to meet up and discuss further. lmk.