Loyalty coalitions for brands is the dumbest idea on earth and it's sad you even had to write this - honestly. I personally also don't think a central token works because it creates the same problem of "why is a consumer earning points from brand A to spend on brand B". There's just no reason for it. The benefits of Web3 you mentioned work but I reckon and ecosystem token is unnecessary. You can build the contribution/engagement mechanic in better and simpler ways from the builders perspective, the brands and the consumers perspective.
Loyalty coalitions for brands is the dumbest idea on earth and it's sad you even had to write this - honestly. I personally also don't think a central token works because it creates the same problem of "why is a consumer earning points from brand A to spend on brand B". There's just no reason for it. The benefits of Web3 you mentioned work but I reckon and ecosystem token is unnecessary. You can build the contribution/engagement mechanic in better and simpler ways from the builders perspective, the brands and the consumers perspective.
for someone who tried (er- still trying) to build LCs, this post is pure gold, thank you 🫶
I'll be in NYC in late march btw, and would be more than happy to meet up and discuss further. lmk.