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You're Doing it Wrong
What today's fashion AI startups are getting wrong, and what it looks like to get it right
Jul 22
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Aleksija Vujicic
13
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You're Doing it Wrong
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May 2024
Rimowa Gets Connected... But Leaves All Upside on the Table
I've taken the liberty of imagining everything Rimowa could be doing with newly-Connected products.
May 24, 2024
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Aleksija Vujicic
5
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Rimowa Gets Connected... But Leaves All Upside on the Table
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April 2024
Something Has Gone Horribly, Terribly Wrong With E-Commerce
We've entered the Gen-Z Subsidized Social Commerce Era
Apr 26, 2024
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Aleksija Vujicic
9
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Something Has Gone Horribly, Terribly Wrong With E-Commerce
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The Substackification of … Everything, and What it Means for Social Commerce
What will it take to finally make "social commerce" a reality?
Apr 5, 2024
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Aleksija Vujicic
5
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The Substackification of … Everything, and What it Means for Social Commerce
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March 2024
The Key Trends Driving the Fashion Industry to Get *Connected*
A mix of regulatory pressure and consumer trends are propelling this industry shift
Mar 22, 2024
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Aleksija Vujicic
2
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The Key Trends Driving the Fashion Industry to Get *Connected*
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The *Real* Use Cases for Connected Fashion
There's a lot more than supply chain transparency and sustainability
Mar 8, 2024
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Aleksija Vujicic
9
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The *Real* Use Cases for Connected Fashion
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Welcome (Back) to the Antoinette Era
All of the fashion, none of the revolutions and beheadings
Mar 1, 2024
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Aleksija Vujicic
1
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Welcome (Back) to the Antoinette Era
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February 2024
The Problem With Loyalty Coalitions is the Word "Loyalty"
I'm going to get a lot of s*** for this essay
Feb 23, 2024
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Aleksija Vujicic
5
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The Problem With Loyalty Coalitions is the Word "Loyalty"
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Girls Just Wanna (Buy From Their Friends): The New P2P Economy
History repeats something something
Feb 16, 2024
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Aleksija Vujicic
15
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Girls Just Wanna (Buy From Their Friends): The New P2P Economy
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Proof of Taste
The name of this essay, and also coincidentally of this newsletter
Feb 9, 2024
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Aleksija Vujicic
8
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Proof of Taste
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